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portada Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Type
Physical Book
Publisher
Author
Language
English
Pages
352
Format
Hardcover
Dimensions
24.6 x 17.3 x 2.5 cm
Weight
0.91 kg.
ISBN
0566091747
ISBN13
9780566091742
Categories

Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

Alozie, Emmanuel C. (Author) · Routledge · Hardcover

Advertising in Developing and Emerging Countries: The Economic, Political and Social Context - Alozie, Emmanuel C.

New Book Imported to South Africa
Delivery: 21 Jul - 18 Aug Shipping: 12 to 16 business days.
R 2,781
R 2,781

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Synopsis "Advertising in Developing and Emerging Countries: The Economic, Political and Social Context"

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

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