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portada Advertising to Children in China
Type
Physical Book
Publisher
Author
Year
2004
Language
English
Pages
224
Format
Hardcover
Dimensions
23.50 x 16.20 x 1.70 cm
ISBN13
9789629961428

Advertising to Children in China

James U. Mcneal;Kara Chan (Author) · The Chinese University Press · Hardcover

Advertising to Children in China - James U. McNeal;Kara Chan

New Book Imported to South Africa
Delivery: 12 Aug - 21 Aug Shipping: 11 to 13 business days.
R 677
R 677

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Synopsis "Advertising to Children in China"

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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The binding of this edition is Hardcover.

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