AI for CEOs. The Executive Playbook for Turning Artificial Intelligence Into Real Business Growth - Dina Guzzardo;Aaron Cohen;Peter Caporilli

Most companies are talking about AI. Very few are applying it in ways that create measurable business value.

In AI for CEOs, Dirk DaCosta delivers a practical guide for CEOs, founders, and business leaders who want to use artificial intelligence to drive real business growth.

Rather than treating AI as hype, a side experiment, or a purely technical topic, this book shows leaders how to apply it where it matters most: inside the workflows, systems, and decision points that shape revenue, productivity, and competitive advantage.

Drawing on over 30 years of experience across Customer Relationship Management, Human Capital Management, and Enterprise Resource Planning environments, DaCosta explains how AI can help businesses reduce friction, increase capacity, improve visibility, and scale more intelligently.

Inside this book, you'll discover how to:

Understand AI in clear business terms

Identify the highest-value AI opportunities inside your organization

Prioritize initiatives without getting distracted by noise

Build an AI roadmap that moves from quick wins to deeper transformation

Apply AI across sales, marketing, operations, administration, finance, and reporting

Use AI on top of existing systems such as ERP, CRM, and file repositories

Manage governance, trust, risk, and human oversight

Lead the next 90 days with clarity and discipline

AI for CEOs is for leaders who want practical results, not abstract theory.

If you are ready to turn AI into a real "unfair" advantage for your business, this book will show you where to start and how to move.