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portada Applied Business Research Methods and Statistics: A Contemporary Approach
Type
Physical Book
Publisher
Author
Language
English
Pages
326
Format
Paperback
Dimensions
22.9 x 15.2 x 1.7 cm
ISBN13
9789956003976

Applied Business Research Methods and Statistics: A Contemporary Approach

Matanda, Ephraim (Author) · Langaa RPCID · Paperback

Applied Business Research Methods and Statistics: A Contemporary Approach - Matanda, Ephraim

New Book Imported to South Africa
Delivery: 08 Jul - 31 Jul Shipping: 5 to 6 business days.
R 774
R 774

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Synopsis "Applied Business Research Methods and Statistics: A Contemporary Approach"

Applied business research and statistics uses statistical methods to analyse data and solve real-world business problems. It covers collecting, organizing, analysing, and interpreting data for informed decision-making, process improvement, and gaining a competitive edge. This field is crucial for bridging the gap between data and business planning, leading to improved financial performance. Key applications include market research, quality control, financial analysis, and forecasting. This book will benefit businesses of all sizes, public sector entities handling large data volumes, academics involved in research, and corporate professionals needing expertise for business proposals and capital project financing. Examples highlight its versatility: retailers use market research to understand customer preferences, manufacturers improve product quality through quality control, banks assess lending risk with regression models, and marketing teams optimize campaigns.

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The book is written in English.

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The binding of this edition is Paperback.

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