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portada Auditory Contributions to Food Perception and Consumer Behaviour
Type
Physical Book
Publisher
Author
Language
English
Pages
224
Format
Hardcover
Dimensions
23.9 x 16.0 x 2.5 cm
Weight
0.70 kg.
ISBN13
9789004416284
Categories

Auditory Contributions to Food Perception and Consumer Behaviour

Spence, Charles ; Reinoso Carvalho, Felipe ; Velasco, Carlos (Author) · Brill · Hardcover

Auditory Contributions to Food Perception and Consumer Behaviour - Spence, Charles ; Reinoso Carvalho, Felipe ; Velasco, Carlos

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Synopsis "Auditory Contributions to Food Perception and Consumer Behaviour"

What we hear before and/or while we eat and drink often affects our tasting experiences. The focus of Auditory Contributions to Food Perception and Consume Behaviour is to provide a state-of-the-art summary on how such music and ambient inputs can influence our expectations, our purchasing behaviour, as well as our product experience. Much of the research collected together in this volume relates to 'sonic seasoning' This is where music/soundscapes are especially chosen, or else designed/composed, in order to correspond to, and hence hopefully to modify the associated taste/aroma/mouthfeel/flavour in food and beverages. The various chapters collected together in this volume provide a state-of-the-art summary of this intriguing and emerging field of research, as well as highlighting some of the key directions for future research. Contributors are Sue Bastian, Thadeus L. Beekman, Jo Burzynska, Andrew Childress, Ilja Croijmans, Silvana Dakduk, Alexandra Fiegel, Apratim Guha, Ryuta Kawashima, Bruno Mesz, Kosuke Motoki, Rui Nouchi, Felipe Reinoso-Carvalho, Pablo Riera, Marijn Peters Rit, Toshiki Saito, Han-Seok Seo, Mariano Sigman, Laura J. Speed, Charles Spence, Motoaki Sugiura, Marcos Trevisan, Carlos Velasco, Johan Wagemans, and Qian Janice Wang.

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