Name: B2B Marketing Guidebook - Vol. 1. The Strategic Foundations of Next Generation B2B Marketing
Price: 2080.00 ZAR
Availability: InStock
Author: Uwe Seebacher
ISBN: 9783031911828

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B2B Marketing Guidebook - Vol. 1. The Strategic Foundations of Next Generation B2B Marketing

Type

Physical Book

Publisher

Springer International Publishing AG

Author

Uwe Seebacher

Collection

Contributions to Management Science

Year

2025

Pages

672

Format

Hardcover

Dimensions

23.50 x 15.50 cm

ISBN13

9783031911828

B2B Marketing Guidebook - Vol. 1. The Strategic Foundations of Next Generation B2B Marketing

Uwe Seebacher (Author) · Springer International Publishing AG · Hardcover

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Synopsis "B2B Marketing Guidebook - Vol. 1. The Strategic Foundations of Next Generation B2B Marketing"

Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.