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portada Best Practices in Global Wine Tourism: 15 Case Studies from Around the World
Type
Physical Book
Illustrated by
Author
Publisher
Language
English
Pages
336
Format
Paperback
Dimensions
25.4 x 17.8 x 1.8 cm
Weight
0.59 kg.
ISBN13
9780971587069
Categories

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World

Liz Thach (Illustrated by, Author) · Stephen Charters (Illustrated by) · Miranda Press · Paperback

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World - Charters, Stephen ; Thach, Liz ; Thach, Liz

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Delivery: 23 Jul - 20 Aug Shipping: 17 to 21 business days.
R 878
R 878

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Synopsis "Best Practices in Global Wine Tourism: 15 Case Studies from Around the World"

Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.

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