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portada Bush Versus Kerry: A Functional Analysis of Campaign 2004
Type
Physical Book
Publisher
Author
Language
English
Pages
271
Format
Hardcover
ISBN13
9780820486758

Bush Versus Kerry: A Functional Analysis of Campaign 2004

William L. Benoit; Kevin A. Stein; John Mchale; Sumana Challopadhyay (Author) · Peter Lang · Hardcover

Bush Versus Kerry: A Functional Analysis of Campaign 2004 - William L. Benoit; Kevin A. Stein; John Mchale; Sumana Challopadhyay

New Book Imported to South Africa
Delivery: 21 Jul - 13 Aug Shipping: 12 to 13 business days.
R 1,851
R 1,851

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Synopsis "Bush Versus Kerry: A Functional Analysis of Campaign 2004"

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.

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The binding of this edition is Hardcover.

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