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portada Business Travel and Tourism
Type
Physical Book
Author
Publisher
Language
English
Pages
370
Format
Hardcover
Weight
0.53 kg.
ISBN13
9781138142725
Edition No.
0004
Categories

Business Travel and Tourism

Susan Horner (Author) · John Swarbrooke (Author) · Routledge · Hardcover

Business Travel and Tourism - Swarbrooke, John ; Horner, Susan

New Book Imported to South Africa
Delivery: 09 Jul - 03 Aug Shipping: 4 to 5 business days.
R 5,512
R 5,512

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Synopsis "Business Travel and Tourism"

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market* The design of business tourism facilities* The role of the destination in business travel and tourism* The social, economic, and environmental impacts of business tourism* The ethical dimension of business tourism* The marketing of business tourism products* The impact of new technologies on the business tourism market* How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

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The binding of this edition is Hardcover.

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