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portada Consumer Buying Behavior
Type
Physical Book
Publisher
Author
Year
2024
Language
English
Pages
52
Format
Paperback
Dimensions
22.9 x 15.2 cm
ISBN13
9786208302320

Consumer Buying Behavior

Débora L. Amaral;João Batista Ferreira (Author) · KS OmniScriptum Publishing · Paperback

Consumer Buying Behavior - Débora L. Amaral;João Batista Ferreira

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Synopsis "Consumer Buying Behavior"

The fundamental aim of this study is to delve deeper into the subject of consumer behavior by analyzing the main characteristics of publications on the subject. It also aims to demonstrate the use of the bibliometrics technique in order to improve bibliographic research through creativity, increasing the degree of quality and relevance. Consumer buying behavior is strongly influenced by marketing strategies, emotional, cultural, social and financial aspects. It is up to marketing professionals to use the best ways of approaching and influencing consumers in order to captivate them into making future purchases. It is essential that professionals know their target audience in order to make the right and most assertive decisions. The discussion covers marketing, sales, customer satisfaction and bibliometrics.

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The binding of this edition is Paperback.

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