Name: Consumer Neuroscience: Theory and Application
Price: 2385.00 ZAR
Availability: InStock
Author: Jansson-Boyd, Cathrine ; Bright, Peter
ISBN: 9780443135811

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portada Consumer Neuroscience: Theory and Application

Consumer Neuroscience: Theory and Application

Type

Physical Book

Author

Cathrine Jansson-Boyd

Peter Bright

Publisher

Academic Press

Language

English

Pages

306

Format

Paperback

ISBN13

9780443135811

Synopsis "Consumer Neuroscience: Theory and Application"

Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.

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Consumer Neuroscience: Theory and Application - Jansson-Boyd, Cathrine ; Bright, Peter

Synopsis "Consumer Neuroscience: Theory and Application"

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