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portada Design of Social Marketing Strategies
Type
Physical Book
Publisher
Author
Language
English
Pages
96
Format
Paperback
ISBN13
9786207081165

Design of Social Marketing Strategies

Leuni Noralva Medina Preciado; Monica Coronel (Author) · Our Knowledge Publishing · Paperback

Design of Social Marketing Strategies - Leuni Noralva Medina Preciado; Monica Coronel

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Synopsis "Design of Social Marketing Strategies"

The objective of this thesis is to design social marketing strategies to raise awareness about the work done by the Ecuadorian Red Cross. This degree work proposes communication strategies that motivate not only donors, but also capture the attention of potential sponsors. A field research was conducted in the city of Guayaquil which resulted in the fact that people do not know about the benefits offered by the Red Cross for being a blood donor. With the information obtained, we proceeded to design social marketing strategies that contribute to change the behavior of citizens.

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