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portada Differentiate or Die: Survival in our era of Killer Competition
Type
Physical Book
Author
Publisher
Year
2008
Language
English
Pages
272
Format
Hardcover
Dimensions
23.2 x 16.2 x 2.4 cm
Weight
0.44 kg.
ISBN
0470223391
ISBN13
9780470223390
Edition No.
0002
Categories

Differentiate or Die: Survival in our era of Killer Competition

Jack Trout (Author) · Steve Rivkin (Author) · Wiley · Hardcover

Differentiate or Die: Survival in our era of Killer Competition - Trout, Jack ; Rivkin, Steve

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Synopsis "Differentiate or Die: Survival in our era of Killer Competition "

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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The binding of this edition is Hardcover.

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