Name: European Business and Brand Building
Price: 1168.00 ZAR
Availability: InStock
Author: Bonin, Hubert ; Kozminski, Andrzej K. ; Manera, Carles
ISBN: 9789052017938

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Type

Physical Book

Publisher

P.I.E-Peter Lang S.A., Editions Scientifiques

Author

Bonin, Hubert ; Kozminski, Andrzej K. ; Manera, Carles

Language

English

Pages

268

Format

Paperback

ISBN13

9789052017938

Synopsis "European Business and Brand Building"

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial culture of different firms. A brand reveals the knowledge capital held by a company, but also often reflects the perception of the firm held by consumers and stake-holders. The book explores the historical process of building some of the most famous brands among European businesses and examines the extent to which the brands have contributed to the image of the firms and their differentiation against competitors in the industry.

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European Business and Brand Building - Bonin, Hubert ; Kozminski, Andrzej K. ; Manera, Carles

Synopsis "European Business and Brand Building"

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