Author of several best sellers, including Good, Beautiful and Expensive, Details that Enchant, and Immortal Businesses. Some have been translated into English, among them: Stop Competing on Price, It’s the Small Things, and Yellow. He has published over one thousand eight hundred articles and a weekly electronic newsletter that since 2010 reaches more than fifty thousand subscribers in Latin America. He is the director of Well Thought, a ridiculously practical commercial training company, with which he accompanies transformation processes in organizations around the world. To date, he has worked with more than three hundred seventy companies and has made more than eight hundred presentations. Before founding Well Thought, in 2009, he worked for fifteen years in commercial positions for Coca-Cola, DuPont, Avery Dennison, Spectrum Brands, and the Latin Advertising Group. He holds a degree in Business Administration, specializes in Consumer Psychology, and has an MBA. He is a sales and marketing trainer for Africa, the Middle East, Asia, and Latin America with the NGO Vital Voices since 2015, and a member of the National Speakers Association in the United States and the Virtual Speakers Association International in Europe. Proudly Colombian, model 1970. wellthought.com
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