Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Factors Influencing Customer Satisfaction. Differences Between E-Commerce and Voice Commerce
Type
Physical Book
Publisher
Author
Language
English
Pages
76
Format
Paperback
ISBN13
9783668960299

Factors Influencing Customer Satisfaction. Differences Between E-Commerce and Voice Commerce

Daniel Kraus (Author) · Grin Verlag · Paperback

Factors Influencing Customer Satisfaction. Differences Between E-Commerce and Voice Commerce - Daniel Kraus

New Book Imported to South Africa
Delivery: 17 Jul - 11 Aug Shipping: 12 to 13 business days.
R 833
R 833

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Factors Influencing Customer Satisfaction. Differences Between E-Commerce and Voice Commerce"

Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 1,3, German Graduate School of Management and Law gGmbH, language: English, abstract: This thesis comparatively investigates factors for customers satisfaction in voice commerce and e-commerce to assess the emphasis customers place on factors in both channels. Voice commerce is a newly evolving electronic commerce channel where customers communicate with dedicated systems on smart speakers, mobile phones or other devices using their voice, in order to find and order products. This thesis identifies customer satisfaction predictors that potentially differ between both channels: convenience and transaction process efficiency are based on previous research on chatbot and digital assistant expectations. In the area of recommendations, recommendation personalization (the degree of personalization of product recommendations) is identified from previous research. The construct of recommendation complexity has been created, which is the degree of detail and amount of information recommendations are presented. Differences in this domain of computer-human-interaction are explained by media richness theory, an application of neuro-ergonomics. Data was collected through a survey conducted on the crowdsourcing platform Amazon MTurk. The sample consisted of 178 US consumers that had purchased goods using both e-commerce and voice commerce. Structural equation modeling (SEM) was used as well as multiple regression analysis for statistical hypotheses testing. Two SEM models were created for each voice commerce and e-commerce and both models were compared to investigate comparative hypotheses. This research enables product managers to recognize which factors of customers satisfaction differ from those in e-commerce. While developing their voice commerce strategy and system design, managers should emphasize convenience factors such as ease of use and ease of understanding, as we

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews