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portada Fighting Churn with Data
Type
Physical Book
Author
Publisher
Year
2020
Language
English
Pages
375
Format
Paperback
Dimensions
23.1 x 18.5 x 2.3 cm
Weight
0.82 kg.
ISBN13
9781617296529
Edition No.
1
Categories

Fighting Churn with Data

Carl Gold (Author) · Manning Publications · Paperback

Fighting Churn with Data - Gold, Carl

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Synopsis "Fighting Churn with Data"

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. - Identifying processes suited to machine learning - Using machine learning to automate back office processes - Seven everyday business process projects - Using open source and cloud-based tools - Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.

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