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portada Focus Groups: Supporting Effective Product Development
Type
Physical Book
Author
Publisher
Language
English
Pages
240
Format
Hardcover
ISBN13
9781138423282
Edition No.
1
Categories

Focus Groups: Supporting Effective Product Development

Deana McDonagh (Author) · Joe Langford (Author) · CRC Press · Hardcover

Focus Groups: Supporting Effective Product Development - Langford, Joe ; McDonagh, Deana

New Book Imported to South Africa
Delivery: 14 Aug - 25 Aug Shipping: 12 to 14 business days.
R 3,951
R 3,951

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Synopsis "Focus Groups: Supporting Effective Product Development"

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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