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portada Forum Markenforschung 2023: Tagungsband der Konferenz Dermarkentag (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
138
Format
Paperback
ISBN13
9783658461089
Edition No.
2024th

Forum Markenforschung 2023: Tagungsband der Konferenz Dermarkentag (in German)

Schmidt Holger J.,Baumgarth Carsten,Redler Jörn (Author) · Springer Gabler · Paperback

Forum Markenforschung 2023: Tagungsband der Konferenz Dermarkentag (in German) - Schmidt Holger J.,Baumgarth Carsten,Redler Jörn

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Synopsis "Forum Markenforschung 2023: Tagungsband der Konferenz Dermarkentag (in German)"

Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2023. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung auf.

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The book is written in German.

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The binding of this edition is Paperback.

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