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portada From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
Type
Physical Book
Publisher
Language
English
Pages
274
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.6 cm
Weight
0.52 kg.
ISBN13
9781647197070

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

Spencer, John, Jr. (Author) · Booklocker.com · Hardcover

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Spencer, John, Jr.

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Synopsis "From Dental Floss To Guitar Strings: Successful Grassroots Product Launches"

FROM DENTAL FLOSS TO GUITAR STRINGSSUCCESSFUL GRASSROOTS PRODUCT LAUNCHESPart 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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The book is written in English.
The binding of this edition is Hardcover.

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