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portada Handbook Event Market China
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
432
Format
Paperback
ISBN13
9783110578560
Edition No.
1
Categories

Handbook Event Market China

Helmut / Mayer, Peter / Ding, Yi SchwÄGermann (Author) · De Gruyter Oldenbourg · Paperback

Handbook Event Market China - Helmut / Mayer, Peter / Ding, Yi SchwÄGermann

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Synopsis "Handbook Event Market China "

Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China`s event industry as well as the changing role of China in the global event market.

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The binding of this edition is Paperback.

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