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portada Hidden Agenda: A Proven Way to Win Business & Create a Following
Type
Physical Book
Author
Publisher
Language
English
Pages
248
Format
Hardcover
Weight
4.39 kg.
ISBN13
9781138579316
Edition No.
1
Categories

Hidden Agenda: A Proven Way to Win Business & Create a Following

Kevin Allen (Author) · Routledge · Hardcover

Hidden Agenda: A Proven Way to Win Business & Create a Following - Allen, Kevin

New Book Imported to South Africa
Delivery: 25 Jun - 20 Jul Shipping: 4 to 5 business days.
R 811
R 811

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Synopsis "Hidden Agenda: A Proven Way to Win Business & Create a Following"

Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.

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The book is written in English.

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The binding of this edition is Hardcover.

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