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portada Improvement of business management
Type
Physical Book
Publisher
Author
Language
English
Pages
52
Format
Paperback
Dimensions
22.9 x 15.2 x 0.3 cm
ISBN13
9786209243738

Improvement of business management

Mateo, Juan Antonio; Garcìa, Anicel (Author) · Our Knowledge Publishing · Paperback

Improvement of business management - Mateo, Juan Antonio; Garcìa, Anicel

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Synopsis "Improvement of business management"

The current business scenario is facing several global challenges, such as environmental crises, technological disruption and, more recently, the global and persistent Covid-19 pandemic. Organizational change is a cardinal necessity in today's business environment due to various factors impacting its long-term performance and success. These circumstances have highlighted the shortcomings of traditional management approaches. The objective of the research is to develop the SWOT analysis to contribute to the improvement of business management. The historical-logical method, analysis-synthesis, strategic tools derived from the SWOT analysis and empirical methods such as literature reviews, informal interviews, direct observations were used. This makes it possible to provide the company with competitive advantages, guarantee its adaptability in the sector to which it belongs, seek to strengthen opportunities and reduce threats.

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