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portada Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research
Type
Physical Book
Publisher
Author
Language
English
Pages
224
Format
Paperback
Dimensions
21.0 x 14.8 x 1.4 cm
Weight
0.31 kg.
ISBN13
9783319877846
Categories

Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research

Moutinho, Luiz ; Sokele, Mladen (Author) · Palgrave MacMillan · Paperback

Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research - Moutinho, Luiz ; Sokele, Mladen

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Synopsis "Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research"

1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. The Neuroscience Research Methods in Management; Jyrki Suomala.- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.

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