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portada Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting ip
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
184
Format
Paperback
ISBN
110740746x
ISBN13
9781107407466
Categories

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting ip

Steven J. Frank (Author) · Cambridge University Press · Paperback

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting ip - Steven J. Frank

New Book Imported to South Africa
Delivery: 04 Aug - 12 Aug Shipping: 5 to 6 business days.
R 1,776
R 1,776

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Synopsis "Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting ip "

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

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