Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Type
Physical Book
Publisher
Author
Language
English
Pages
184
Format
Paperback
ISBN13
9783319382357
Categories

Inter-Regional Place Branding: Best Practices, Challenges and Solutions

Zenker, Sebastian ; Jacobsen, Björn P. (Author) · Springer · Paperback

Inter-Regional Place Branding: Best Practices, Challenges and Solutions - Zenker, Sebastian ; Jacobsen, Björn P.

Cheaper New Book Imported to South Africa
Delivery: 20 Aug - 03 Sep Shipping: 17 to 21 business days.
R 2,670
Faster New Book Imported to South Africa
Delivery: 14 Aug - 25 Aug Shipping: 13 to 15 business days.
R 2,840
R 2,670

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Inter-Regional Place Branding: Best Practices, Challenges and Solutions"

Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. It provides a theoretically well informed but practically oriented overview of this phenomenon - including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews