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portada International Cases in Tourism Management
Type
Physical Book
Author
Publisher
Language
English
Pages
410
Format
Hardcover
Weight
0.76 kg.
ISBN13
9781138144491
Edition No.
1
Categories

International Cases in Tourism Management

Susan Horner (Author) · John Swarbrooke (Author) · Routledge · Hardcover

International Cases in Tourism Management - Horner, Susan ; Swarbrooke, John

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Synopsis "International Cases in Tourism Management"

International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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The book is written in English.

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The binding of this edition is Hardcover.

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