Name: Invisible Influence: The Hidden Forces That Shape Behavior
Price: 359.00 ZAR
Availability: InStock
Author: Jonah Berger
ISBN: 9781476759739

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Invisible Influence: The Hidden Forces That Shape Behavior

Type

Physical Book

Author

Jonah Berger

Publisher

Simon and Schuster

Year

2017

Language

English

Pages

272

Format

Paperback

Dimensions

21.3 x 14.0 x 2.3 cm

Weight

0.23 kg.

ISBN13

9781476759739

Edition No.

Synopsis "Invisible Influence: The Hidden Forces That Shape Behavior "

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. "Jonah Berger has

Jonah Berger

(Author)

View Author's Page

He is a marketing professor at the Wharton School of the University of Pennsylvania, where he researches the topics discussed in this book: social influence and how products or ideas achieve success
His studies have been published in journals of psychology, marketing, and economics, and have been referenced in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist, among others
Berger has been awarded various prizes for both his scholarship and his academic work

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