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portada Last Call for bud Light: The Fall and Future of America's Favorite Beer
Type
Physical Book
Publisher
Author
Language
English
Pages
304
Format
Hardcover
ISBN13
9781668070901

Last Call for bud Light: The Fall and Future of America's Favorite Beer

Anson Frericks (Author) · Threshold Editions · Hardcover

Last Call for bud Light: The Fall and Future of America's Favorite Beer - Anson Frericks

New Book Imported to South Africa
Delivery: 26 Aug - 09 Sep Shipping: 15 to 19 business days.
R 508
R 508

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Synopsis "Last Call for bud Light: The Fall and Future of America's Favorite Beer"

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

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