Name: Loose-Leaf for Business Analytics
Price: 4752.00 ZAR
Availability: InStock
Author: Sanjiv Jaggia; Alison Kelly; Kevin Lertwachara; Leida Chen
ISBN: 9781265897109

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portada Loose-Leaf for Business Analytics

Type

Physical Book

Publisher

Mcgraw Hill Book Co

Author

Sanjiv Jaggia; Alison Kelly; Kevin Lertwachara; Leida Chen

Language

English

ISBN13

9781265897109

Edition No.

0002

Loose-Leaf for Business Analytics

Sanjiv Jaggia; Alison Kelly; Kevin Lertwachara; Leida Chen (Author) · Mcgraw Hill Book Co · Physical Book

New Book Imported to South Africa

Delivery: 18 Aug - 27 Aug

R 4,752

R 4,752

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Synopsis "Loose-Leaf for Business Analytics"

Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.