Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Machine-To-Machine Marketing (M3) Via Anonymous Advertising Apps Anywhere Anytime (A5)
Type
Physical Book
Author
Publisher
Language
English
Pages
436
Format
Hardcover
ISBN13
9781138416529
Edition No.
1
Categories

Machine-To-Machine Marketing (M3) Via Anonymous Advertising Apps Anywhere Anytime (A5)

Jesus Mena (Author) · Auerbach Publications · Hardcover

Machine-To-Machine Marketing (M3) Via Anonymous Advertising Apps Anywhere Anytime (A5) - Mena, Jesus

New Book Imported to South Africa
Delivery: 15 Jul - 12 Aug Shipping: 13 to 17 business days.
R 5,062
R 5,062

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Machine-To-Machine Marketing (M3) Via Anonymous Advertising Apps Anywhere Anytime (A5)"

In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer�s device activities and behavioral patterns. Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections: Why � Discusses the interactive environments and explains how M3 can be deployed How � Describes which technologies and solution providers can be used for executing M3 Checklists � Contains lists of techniques, strategies, technologies, and solution providers for M3 Case Studies � Illustrates M3 and A5 implementations in companies across various industries Providing wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book�s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin� Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resourc

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews