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portada Market Matters: Exploring Cultural Processes in the Global Marketplace
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Pages
243
Format
Paperback
Dimensions
21.6 x 14.0 x 1.4 cm
Weight
0.32 kg.
ISBN13
9781349725427
Categories

Market Matters: Exploring Cultural Processes in the Global Marketplace

Christina Garsten (Author) · Kenneth A. Loparo (Illustrated by) · M. Lindh De Montoya (Illustrated by) · Palgrave MacMillan · Paperback

Market Matters: Exploring Cultural Processes in the Global Marketplace - Garsten, Christina ; Montoya, M. Lindh De ; Loparo, Kenneth A.

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Synopsis "Market Matters: Exploring Cultural Processes in the Global Marketplace"

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

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