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portada Marketing Rebellion: The Most Human Company Wins
Type
Physical Book
Publisher
Author
Year
2019
Language
English
Pages
318
Format
Paperback
ISBN13
9780578419862
Edition No.
1

Marketing Rebellion: The Most Human Company Wins

Mark W. Schaefer (Author) · Publisher Services · Paperback

Marketing Rebellion: The Most Human Company Wins - Mark W. Schaefer

New Book Imported to South Africa
Delivery: 13 Aug - 21 Aug Shipping: 4 to 5 business days.
R 463
R 463

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Synopsis "Marketing Rebellion: The Most Human Company Wins "

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to execute an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

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