Name: Modern Competitive Strategy
Price: 4977.00 ZAR
Availability: InStock
Author: Walker, Gordon ; Madsen, Tammy
ISBN: 9781259181207

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Type

Physical Book

Author

Gordon Walker

Tammy Madsen

Publisher

McGraw-Hill Companies

Year

2015

Language

English

Pages

416

Format

Paperback

Dimensions

27.9 x 21.6 x 3.2 cm

Weight

0.64 kg.

ISBN13

9781259181207

Edition No.

0004

Synopsis "Modern Competitive Strategy"

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels--undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

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Modern Competitive Strategy - Walker, Gordon ; Madsen, Tammy

Synopsis "Modern Competitive Strategy"

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