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portada Public Relations Ethics
Type
Physical Book
Publisher
Author
Language
English
Pages
262
Format
Paperback
ISBN13
9781631571466

Public Relations Ethics

Dick Martin; Donald K. Wright (Author) · Business Expert Press · Paperback

Public Relations Ethics - Dick Martin; Donald K. Wright

New Book Imported to South Africa
Delivery: 06 Aug - 14 Aug Shipping: 5 to 6 business days.
R 548
R 548

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Synopsis "Public Relations Ethics "

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

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The book is written in English.

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The binding of this edition is Paperback.

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