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portada Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (Routledge new Directions in pr & Communication Research)
Type
Physical Book
Publisher
Author
Language
English
Pages
186
Format
Paperback
ISBN13
9780367665371
Edition No.
1

Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (Routledge new Directions in pr & Communication Research)

Tomoki Kunieda (Editor), Koichiro Yamamura (Editor), Junichiro Miyabe (Editor) (Author) · Routledge · Paperback

Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (Routledge new Directions in pr & Communication Research) - Tomoki Kunieda (Editor), Koichiro Yamamura (Editor), Junichiro Miyabe (Editor)

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Synopsis "Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment (Routledge new Directions in pr & Communication Research) "

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.

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