Name: Start-Up Marketing Strategies in India
Price: 2104.00 ZAR
Availability: InStock
Author: M. Anil Ramesh
ISBN: 9781787567566

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portada Start-Up Marketing Strategies in India

Type

Physical Book

Publisher

Emerald Publishing Ltd

Author

M. Anil Ramesh

Year

2019

Language

English

Pages

290

Format

Hardcover

ISBN13

9781787567566

Synopsis "Start-Up Marketing Strategies in India "

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

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Start-Up Marketing Strategies in India - M. Anil Ramesh

Synopsis "Start-Up Marketing Strategies in India "

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