Name: The Brand gap (in German)
Price: 535.00 ZAR
Availability: InStock
Author: Marty Neumeier
ISBN: 9783868944419

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Type

Physical Book

Publisher

Pearson Studium Jun 2022,

Author

Marty Neumeier

Year

2022

Language

German

Pages

191

Format

Paperback

Dimensions

16 x 23 cm

ISBN13

9783868944419

The Brand gap (in German)

Marty Neumeier (Author) · Pearson Studium Jun 2022, · Paperback

New Book Imported to South Africa

Delivery: 17 Jul - 11 Aug

R 535

R 535

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Synopsis "The Brand gap (in German)"

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

the new definition of brand
the five essential disciplines of brand-building
how branding is changing the dynamics of competition
the three most powerful questions to ask about any brand
why collaboration is the key to brand-building
how design determines a customer’s experience
how to test brand concepts quickly and cheaply
the importance of managing brands from the inside
220-word brand glossary

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The Brand gap (in German) - Marty Neumeier

Synopsis "The Brand gap (in German)"

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