Name: The Case Against Reality: Why Evolution hid the Truth From our Eyes
Price: 370.58 ZAR
Availability: InStock
Author: Hoffman, Donald
ISBN: 9780393541489

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portada The Case Against Reality: Why Evolution hid the Truth From our Eyes

The Case Against Reality: Why Evolution hid the Truth From our Eyes

Type

Physical Book

Author

Donald Hoffman

Publisher

W. W. Norton & Company

Language

English

Pages

280

Format

Paperback

Dimensions

20.8 x 13.8 x 2.0 cm

Weight

0.23 kg.

ISBN13

9780393541489

Synopsis "The Case Against Reality: Why Evolution hid the Truth From our Eyes "

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

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The Case Against Reality: Why Evolution hid the Truth From our Eyes - Hoffman, Donald

Synopsis "The Case Against Reality: Why Evolution hid the Truth From our Eyes "

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