Name: The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the dtc Rules
Price: 825.00 ZAR
Availability: InStock
Author: Stevens, Mike
ISBN: 9781398605428

portada The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the dtc Rules

The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the dtc Rules

Type

Physical Book

Author

Mike Stevens

Publisher

Kogan Page

Year

2022

Language

English

Pages

224

Format

Paperback

Dimensions

23.0 x 15.4 x 1.8 cm

Weight

0.43 kg.

ISBN13

9781398605428

Edition No.

Synopsis "The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the dtc Rules "

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: - How they got started, what worked then and what works now- The importance of building a community and how to use data- When to consider going multichannel- Why you need a bulletproof brand- Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

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The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the dtc Rules - Stevens, Mike

Synopsis "The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the dtc Rules "

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