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portada the essentials of marketing research
Type
Physical Book
Author
Publisher
Language
English
Pages
376
Format
Hardcover
Dimensions
25.4 x 17.8 x 2.2 cm
Weight
0.87 kg.
ISBN
041589929x
ISBN13
9780415899291
Edition No.
0003
Categories

the essentials of marketing research

Lawrence Silver (Author) · Robert E. Stevens (Author) · Bruce Wrenn (Author) · Routledge · Hardcover

the essentials of marketing research - Silver, Lawrence ; Stevens, Robert E. ; Wrenn, Bruce

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Synopsis "the essentials of marketing research"

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

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The book is written in English.

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The binding of this edition is Hardcover.

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