Name: The Impact of Marketing Strategy on the Sales Performance
Price: 837.00 ZAR
Availability: InStock
Author: Ali, Kawar ; Ameen, Ayoub ; Tirwanshi, Kawar
ISBN: 9786207470969

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The Impact of Marketing Strategy on the Sales Performance

Type

Physical Book

Author

Kawar Ali

Ayoub Ameen

Kawar Tirwanshi

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9 x 15.2 x 0.3 cm

Weight

0.09 kg.

ISBN13

9786207470969

Synopsis "The Impact of Marketing Strategy on the Sales Performance"

The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales performance of small and micro-scale enterprises in Duhok Province. In this regard, the research aims to test the impact of relationship marketing strategies (product, price, place, promotion, process, people, and physical evidence) on sales performance, as well as how they can be implemented and managed.

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The Impact of Marketing Strategy on the Sales Performance - Ali, Kawar ; Ameen, Ayoub ; Tirwanshi, Kawar

Synopsis "The Impact of Marketing Strategy on the Sales Performance"

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