Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Oxford Handbook of Pricing Management (Oxford Handbooks)
Type
Physical Book
Publisher
Author
Year
2014
Language
English
Pages
978
Format
Paperback
ISBN13
9780198714811
Categories

The Oxford Handbook of Pricing Management (Oxford Handbooks)

Ozalp Ozer; Robert L Phillips (Author) · Oxford University Press · Paperback

The Oxford Handbook of Pricing Management (Oxford Handbooks) - Ozalp Ozer; Robert L Phillips

New Book Imported to South Africa
Delivery: 18 Aug - 26 Aug Shipping: 5 to 6 business days.
R 1,014
R 1,014

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Oxford Handbook of Pricing Management (Oxford Handbooks) "

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews