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portada The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies
Type
Physical Book
Publisher
Author
Year
2008
Language
English
Pages
368
Format
Hardcover
Weight
2
ISBN
0749454563
ISBN13
9780749454562
Categories

The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies

Sami Finne; Hanna Sivonen (Author) · Kogan Page Ltd · Hardcover

The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies - Sami Finne; Hanna Sivonen

New Book Imported to South Africa
Delivery: 09 Jul - 03 Aug Shipping: 4 to 5 business days.
R 884
R 884

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Synopsis "The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies "

The Retail Value Chain analyzes the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs, shopper information sharing and more.In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

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The binding of this edition is Hardcover.

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