Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior
Type
Physical Book
Publisher
Author
Year
2021
Language
English
Pages
224
Format
Hardcover
ISBN13
9781541774490
Categories

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

David S. Duncan (Author) · Public Affairs · Hardcover

The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior - David S. Duncan

5 estrellas - de un total de 5 estrellas 1 review
Cheaper New Book Imported to South Africa
Delivery: 21 Aug - 04 Sep Shipping: 15 to 19 business days.
R 508
Faster New Book Imported to South Africa
Delivery: 07 Aug - 17 Aug Shipping: 5 to 6 business days.
R 516
R 508

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior "

A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?&;Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.To solve this challenge, start by thinking like a market detective.David Scott Duncan shows how in his entertaining and instructive tale of Tazza, a fictional regional chain of Boston-based cafes trying to go big time. The only problem: sales are declining at several key stores and they can't figure out why. The cast of characters include Cate Forrest, Tazza's CEO, Alex Baker, a &;market detective,&; Jordan Sims, a young computer whiz at Tazza, and Ed Amato, the "mayor" of Tazza - their most loyal customer - who has stopped visiting their stores. Through their investigation, the team discovers why the "Mayor" has fired Tazza, a revelation that leads to the "a-ha moment" that enables the company to get its ship in order. The key lesson of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have &;jobs to be done&;. They &;hire&; companies to solve these jobs and &;fire&; them when unhappy. Duncan&;s fresh way of thinking about how to understand your customers provides an innovative path for solving whatever market mysteries you face.

Customers reviews

Catalina Chomalí Tuesday, January 09, 2024
Verified Purchase

Muy entretenido, fácil y rápido de leer. A quienes les gusta el CX, plasma la búsqueda de lo humano y la emoción que queremos agregar a los servicios en una entretenida historia. Muy recomendado!!

00
More customer reviews
  • 100% (1)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews