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portada Truth & Dare: Inside out Marketing
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9780692846278

Truth & Dare: Inside out Marketing

Ruth Stacey R. (Author) · Stacey Ruth · Paperback

Truth & Dare: Inside out Marketing - Ruth Stacey R.

New Book Imported to South Africa
Delivery: 24 Jul - 21 Aug Shipping: 17 to 21 business days.
R 400
R 400

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Synopsis "Truth & Dare: Inside out Marketing"

Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.

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All books in our catalog are Original.

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The book is written in English.

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The binding of this edition is Paperback.

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