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portada Tweening the Girl: The Crystallization of the Tween Market
Type
Physical Book
Author
Other
Publisher
Language
English
Pages
191
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.3 cm
Weight
0.45 kg.
ISBN13
9781433121760
Categories

Tweening the Girl: The Crystallization of the Tween Market

Natalie Coulter (Author) · Sharon R. Mazzarella (Other) · Peter Lang Inc., International Academic Publi · Hardcover

Tweening the Girl: The Crystallization of the Tween Market - Mazzarella, Sharon R. ; Coulter, Natalie

New Book Imported to South Africa
Delivery: 12 Aug - 20 Aug Shipping: 4 to 5 business days.
R 2,898
R 2,898

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Synopsis "Tweening the Girl: The Crystallization of the Tween Market"

Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

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The book is written in English.

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The binding of this edition is Hardcover.

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