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portada Viral Loop
Type
Physical Book
Publisher
Author
Year
2010
Language
English
Pages
274
Format
Paperback
Dimensions
12 x 19 cm
ISBN13
9780340918692

Viral Loop

Adam L. Penenberg (Author) · Sceptre · Paperback

Viral Loop - Adam L. Penenberg

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Synopsis "Viral Loop"

You read a book, you recommend it to a friend. That friend tells another friend. And another… until the book becomes this year’s word-of-mouth sensation.

This is the first to analyze the power of the ‘pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop – the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself.

Find out why the Loop will catch us all up, sooner rather than later…

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The book is written in English.

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The binding of this edition is Paperback.

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