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portada What Makes Your Brain Happy and Why You Should Do the Opposite
Type
Physical Book
Author
Preface by
Publisher
Year
2011
Language
English
Pages
309
Format
Paperback
Dimensions
22.8 x 15.3 x 2.4 cm
Weight
0.44 kg.
ISBN13
9781616144838
Edition No.
125
Categories

What Makes Your Brain Happy and Why You Should Do the Opposite

David DiSalvo (Author) · Wray Herbert (Preface by) · Prometheus Books · Paperback

What Makes Your Brain Happy and Why You Should Do the Opposite - DiSalvo, David ; Herbert, Wray

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Synopsis "What Makes Your Brain Happy and Why You Should Do the Opposite"

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

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