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portada A Journalist's Guide to Public Opinion Polls (Forces)
Type
Physical Book
Publisher
Author
Year
1994
Language
English
Pages
192
Format
Hardcover
ISBN
027594722x
ISBN13
9780275947224
Categories

A Journalist's Guide to Public Opinion Polls (Forces)

Sheldon R. Gawiser; G. Evans Witt (Author) · Praeger · Hardcover

A Journalist's Guide to Public Opinion Polls (Forces) - Sheldon R. Gawiser; G. Evans Witt

New Book Imported to South Africa
Delivery: 22 Sep - 30 Sep Shipping: 5 to 6 business days.
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R 2,013

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Synopsis "A Journalist's Guide to Public Opinion Polls (Forces) "

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

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